PRIMING A CLUB
FOR SALE
See how Cornerstone Golf helped to maximise the sale value of one club resulting in 150% growth to the overall value of the business.
​
LOCATION
United Kingdom
DIRECTION
Growth & Sale
Situation
This 27-hole, 170-acre daily fee facility, built in the early 1970s, and turning over £1.1m per annum, required its operations to be restructured in order to grow its value, in preparation for sale.
In addition to its 18-hole and 9-hole courses, the venue boasted a 30-bay driving range (20 covered) and a good level of teaching activity. Primarily operating from daily fee income, the club had a number of full and executive members who paid an annual subscription, and a green fee each time they played.
The clubhouse accommodated functions of up to 200 people and the site contained a number of other buildings that would be included in the sale.
Response
An analysis of its 30-minute drive catchment revealed just over 1m people of which 748,000 were ABC1, a ratio of 69.7% - well above the national average.
​
With the opportunity clearly established, it was time to put in place the measures that would optimise business performance and make the club an appealing proposition to would-be buyers. Cornerstone Golf:
​
-
Restructured the cost base, including the recruitment of a new General Manager and senior management team
-
Re-positioned the golf club with an updated website and enhanced its social media footprint
-
Produced new corporate ID and signage throughout the business
-
Installed new retail and food and beverage management software
-
Transferred all forward-booked business online
-
Installed flood-lighting to the driving range
-
Hired additional golf teaching professionals.​​
Business Outcomes
-
Turnover increased by 55% YoY
​
-
EBITDA increased by 960% YoY
​
-
EBITDA 340k
​
-
150% growth in the value of the business.